Privacy Policy

Last updated: September 18, 2025

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy. This Privacy Policy has been created with the help of the Privacy Policy Generator.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.
  • Affiliate means an entity that controls, is controlled by or is under common control with a party, where “control” means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Southern Made Services LLC, 844 Hillwood Blvd Nashville, TN 37209.
  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
  • Country refers to: Tennessee, United States
  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
  • Personal Data is any information that relates to an identified or identifiable individual.
  • Service refers to the Website.
  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • Website refers to HOJO Store, accessible from https://www.hojofriedclamsoap.com
  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go oeline, while Session Cookies are deleted as soon as You close Your web browser. You can learn more about cookies on TermsFeed website article.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies
    Type: Session Cookies
    Administered by: Us
    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.
  • Cookies Policy / Notice Acceptance Cookies
    Type: Persistent Cookies
    Administered by: Us
    Purpose: These Cookies identify if users have accepted the use of cookies on the Website.
  • Functionality Cookies
    Type: Persistent Cookies
    Administered by: Us
    Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.
    For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.
  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to dieerent functionalities of the Service that are available to You as a registered user.
  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
  • To provide You with news, special oeers and general information about other goods, services and events which we oeer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
  • To manage Your requests: To attend and manage Your requests to Us.
  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.
  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effctiveness of our  promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include our parent company and any other subsidiaries, joint venture partners, or other companies that we control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating oeices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may dieer than those from Your jurisdiction. 

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer. 

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.

Our Service may give You the ability to delete certain information about You from within the Service.

You may update, amend, or delete Your information at any time by signing in to Your Account, if you have one, and visiting the account settings section that allows you to manage Your personal information. You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us.

Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a dieerent Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is
necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: support@hojofriedclamsoap.com

Privacy Notice

Last Updated: December 19, 2024

Introduction

Wyndham Hotels & Resorts, Inc. and its corporate affiliates or subsidiaries (collectively, “WHR”, “we”, “us” or “our”) cares about privacy and wants you to be familiar with how we collect, disclose, and use (“Process”) information about you. This privacy notice (“Privacy Notice”) describes our practices concerning information we collect through our websites (the “Websites” or “sites”), social media pages we control (“Social Media Pages”), and software applications we make available (“Apps”) and through offline activities, such as when you provide your data by phone via our call centers or in person (collectively, for all items above, the “Services”).

This Privacy Notice does not apply to hotels operated by WHR franchisees (independently owned and operated) or that WHR manages but does not own (“Hotels”). For example, Hotels may conduct and are solely responsible for their own marketing campaigns. Please read each Hotel’s privacy notice to understand how it will treat your Personal Information.

Please read the following to learn more about our privacy practices, and note that our practices are subject to applicable law. This means that they may be more limited in certain jurisdictions to reflect local legal requirements.

Information Categories

We collect “Personal Information” (information that identifies you, relates to you, describes you or is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly with you as a particular individual or as defined under applicable law, your household) about you from a variety of sources and use and disclose it for multiple purposes.

Contact Information

·   Elements:

·   Sample data elements include without limitation, real name, alias, postal address, phone number or email address

·   Legitimate Business Interests / Purposes:

·   We may use this information for our business transactions with you, including without limitation, to:

·   Enter into or perform a contract with you

·   Respond to your inquiries or requests, or to complete and fulfill any purchases or services requests

·   Send transactional or administrative information to you

·   Allow you to participate in sweepstakes, contests and similar promotions, and to administer them

·   Send you communications we believe may interest you, for our own or third parties’ products and services

·   Allow you to send messages to a friend through the Services, or submit reviews or other user-generated content

·   Allow you to participate in any loyalty or other programs

·   Personalize your experience on the Services by presenting products and offers tailored to you

·   Allow you to enable multi-factor authentication to access your account

·   Sources:

·   You, when you interact with us, including without limitation as described above (for example, using the Services, contacting us, making a reservation, registering or paying for a product or service, staying at a property, providing us feedback or reviews, participating in loyalty or other programs, promotions or activities)

·   Other sources, including without limitation public databases, joint marketing partners, data firms, social media platforms, from your social media connections, your social media account if you choose to connect it to your Website account if applicable, or other third parties

·   Sharing:

·   We may share this information with Affiliates, Service Providers, Business Partners and Other Third Parties as described in this Privacy Notice or as permitted by law as described below under “Information Disclosure”

·   Subject to your marketing or other preferences (which may include consent), we may sell, share or license this information for financial consideration to our former affiliate, a timeshare corporation so that they may contact you about their products or services which may interest you

·   Your phone number will not be sold or shared with Affiliates, Service Providers, Business Partners and Other Third Parties for the purposes of sending unsolicited marketing text messages

·   Retention Period:

·   We will retain your Contact Information for the period necessary to fulfill the purposes outlined herein unless a longer period is required or permitted by law, or required by legal process, such as a pending claim or litigation requiring preservation of relevant records.     We may sell or license this information for financial consideration to our former affiliate, a timeshare corporation so that they may contact you about their products or services which may interest you

Demographic Information

·   Elements:

·   Sample data elements include without limitation, age, gender, family status, income or other information

·   Legitimate Business Interests / Purposes:

·   We may use this information to:

·   Personalize your experience on the Services by presenting products and offers tailored to you

·   Complete and fulfill any purchases or requests for services (for example, if you are travelling as a family with adults and children and have associated accommodations preferences)

·   Sources:

·   You, when you interact with us, including without limitation as described above (for example, contacting us, making a reservation, staying at a property, participating in loyalty or other programs, promotions or activities)

·    Other sources, including without limitation public databases, joint marketing partners, data firms, social media platforms, from your social media connections, your social media account if you choose to connect it to your Website account if applicable, or other third parties

·   Sharing:

·   We may share this information with Affiliates, Service Providers, Business Partners and Other Third Parties or as permitted by law as described below under “Information Disclosure”

·   Retention Period:

·   We will retain your Contact Information for the period necessary to fulfill the purposes outlined herein unless a longer period is required or permitted by law, or required by legal process, such as a pending claim or litigation requiring preservation of relevant records.        

Government-issued Identification Numbers or Documents

·   Elements:

·   Sample data elements include without limitation, driver’s license number, social security number, passport number or other similar government-issued identification number and associated documents

·   Legitimate Business Interests / Purposes:

·   We may use this data to more precisely identify you where needed, such as for fraud prevention or compliance verification; or as required by law, such as for tax or financial processing or other purposes

·   Sources:

·   You, when you interact with us, including without limitation as described above (for example, contacting us, making a reservation, participating in loyalty or other programs, promotions or activities)

·   Other sources, including without limitation public databases, data firms or other third parties

·   Sharing:

·   We may share this information with Affiliates, Service Providers or as permitted by law as described below under “Information Disclosure”

·   Retention Period:

·   We will retain your Government-issued Identification Numbers or Documents for the period necessary to fulfill the purposes outlined herein unless a longer period is required or permitted by law, or required by legal process, such as a pending claim or litigation requiring preservation of relevant records.

Financial Information

·   Elements:

·   Sample data elements include without limitation, credit or debit card number, bank account number or other financial information

·   Legitimate Business Interests / Purposes:

·   We may use this data to:

·   Enter into or perform a contract with you

·   Allow you to make a payment for a product or service

·   Complete and fulfill any purchases or requests for services

·   Sources:

·   You, when you interact with us, including without limitation as described above (for example, contacting us, making a reservation, participating in loyalty or other programs, promotions or activities)

·   Other sources, including without limitation public databases, data firms or other third parties

·   Sharing:

·   We may share this information with Affiliates, Service Providers or as permitted by law as described below under “Information Disclosure”

·   Retention Period:

·   We will retain your Government-issued Identification Numbers or Documents for the period necessary to fulfill the purposes outlined herein unless a longer period is required or permitted by law, or required by legal process, such as a pending claim or litigation requiring preservation of relevant records.

Unique Personal Identifiers

·   Elements:

·   Sample data elements include without limitation, online identifiers, Device ID, Internet Protocol (IP) address, account or membership name or identification number or other similar identifiers

·   Legitimate Business Interests / Purposes:

·   We may use this information to:

·   Complete and fulfill loyalty program activities by using a membership number, if applicable

·   Analyze usage of the Services (for example, on our Websites, Social Media Pages or Apps)

·   Understand how you use our Services across the various devices, and to deliver tailored promotions

·   Recognize you across devices you use, and allow us to serve targeted advertisements about goods or services that may interest you when you access and use our Services or other websites, apps or online services

·   Facilitate geolocation activities as described below

·   Sources:

·   You, when you interact with us, including without limitation as described above (for example, using the Services, contacting us, making a reservation, participating in loyalty or other programs, promotions or activities)

·   Other sources, including without limitation public databases, joint marketing partners, data firms or other third parties

·   Sharing:

·   We may share this information with Affiliates, Service Providers, Business Partners or Other Third Parties or as permitted by law as described below under “Information Disclosure”

·   Retention Period:

·   We will retain your Unique Personal Identifiers for the period necessary to fulfill the purposes outlined herein unless a longer period is required or permitted by law, or required by legal process, such as a pending claim or litigation requiring preservation of relevant records.

Transaction, Relationship, Personal Preferences, Usage and Location Information

·   Elements:

·   Sample data elements include without limitation, purchase or usage history (for example, stay or trip information and preferences, such as your preferred location/facilities, dates and number of children included), member or other program status, communications preferences, product or service preferences (such as any special needs or conditions that may impact your stay), Services usage history, location information

·   Legitimate Business Interests / Purposes:

·   We may use this information to:

·   Personalize your experience on the Services by presenting products and offers tailored to you

·   Complete and fulfill any purchases or requests for Services (for example, if a special need, condition or other preference is mentioned that may impact the accommodation arrangements for your stay, or if you have a preferred location/facilities or amenities for your stay)

·   Configure your profile to reflect your communications preferences (for example, preferring email over text messages or postal mail, or opting in or out to certain types of messages)

·   If you have downloaded our Apps, to provide real-time information or offers to you based on your transaction or stay information and your geolocation

·   Sources:

·   You, when you interact with us, including without limitation as described above (for example, using the Services, contacting us, making a reservation, participating in loyalty or other programs, promotions or activities) using a variety of devices, such as a mobile phone with location tracking enabled on the phone or an App

·   Other sources, including without limitation public databases, joint marketing partners, data firms or other third parties

·   Sharing:

·   We may share this information with Affiliates, Service Providers, Business Partners or Other Third Parties or as permitted by law as described below under “Information Disclosure”

·   Retention Period:

·   We will retain your Transaction, Relationship, Personal Preferences, Usage and Location Information for the period necessary to fulfill the purposes outlined herein unless a longer period is required or permitted by law, or required by legal process, such as a pending claim or litigation requiring preservation of relevant records.

User Generated Content or Social Media Account Information

·   Elements:

·   Sample data elements include without limitation, reviews, testimonials, posts or social media account information such as profile data, posts or other information

·   Legitimate Business Interests / Purposes:

·   We may use this information to:

·   Facilitate social sharing functionalities of your social media account(s)

·   Allow you to send messages to a friend through the Services, where you are permitted to provide us with their data

·   Allow you to participate in sweepstakes, contests and similar promotions, and to administer them

·   Send you newsletters or marketing communications we believe may be of interest to you, for our own products and services, and on behalf of our Affiliates or selected third parties

·   Allow you to provide a testimonial or story, or submit a review or comment

·   Allow you to “Like”, “Follow” or otherwise connect with or post to one of our Social Media Pages

·   Sources

·   You, when you interact with us, including without limitation as described above (for example, contacting us, making a reservation, participating in loyalty or other programs, promotions or activities)

·   Other sources, including without limitation public databases, joint marketing partners, data firms, social media platforms, from your social media connections, your social media account if you choose to connect it to your Website account if applicable, or other third parties

·   Sharing:

·   We may share this information with Affiliates, Service Providers, Business Partners or Other Third Parties or as permitted by law as described below under “Information Disclosure”

·   Retention Period:

·   We will retain your User Generated Content or Social Media Account Information for the period necessary to fulfill the purposes outlined herein unless a longer period is required or permitted by law, or required by legal process, such as a pending claim or litigation requiring preservation of relevant records.

Cookies, Pixels or Beacons

·   Elements:

·   We may use “cookies” (small text files this site sends to your computer and stores on your hard drive) to save your preferences. For example, a cookie may save a user’s login details, so that they do not need to login every time. Cookies may be persistent or temporary. Persistent cookies retain preferences for future sessions and stay valid until a set expiry date (unless deleted earlier by the user). Temporary cookies expire at the end of the session, when the browser is closed.

·   If you enroll in marketing text messages, cookies may be used to personalize your experience (e.g., send you personalized text messages such as shopping cart reminders).

·   Google Analytics: We use Google Analytics to better understand how visitors use our site and for interest based advertising associated with your Google Account and devices you use. This cookie’s site usage information is transmitted to and stored by Google. You may opt out of Google Analytics here: http://tools.google.com/dlpage/gaoptout?hl=en.

·   Adobe Marketing Cloud Device Co-op: WHR participates in the Adobe Marketing Cloud Device Co-op to better understand how you use our sites across devices, and to deliver tailored promotions. To learn more about this and to manage your preferences, visit: https://cross-device-privacy.adobe.com.

·   Pixels, Beacons: We or third party ad servers may use invisible pixels or beacons to count users visiting certain pages. This is collected, reported in the aggregate and may be used to improve our marketing programs, and target advertisements at this Website and/or on others.

·   Legitimate Business Interests / Purposes:

·   We may use this information to:

·   Simplify your Website use by saving your preferences to improve your next visit to our Website

·   In the U.S., to collect personal information you enter into the Website booking form (even if you do not click to submit) to send you an email if the booking is not completed

·   Determine how the Website is used (statistical or marketing purposes)

·   Facilitate tailored advertising or monitor patterns of buying specific goods or interest – for example, holidays or hobbies and run advertisements tailored to the user based on online buying habits

·   Facilitate interest based advertising associated with your Google Account and devices you use

·   Understand how you use our Services across the various devices you use and to deliver tailored promotions

·   Sources:

·   You, when you interact with us, including without limitation as described above (for example, using the Services)

·   Other sources, including without limitation advertising or joint marketing partners, data firms or other third parties

·   Sharing:

·   We may share this information with Affiliates if linked to our sites, Service Providers or Other Third Parties or as permitted by law as described below under “Information Disclosure”.

·   We do not control or have access to third party advertising partners’ cookies, but allow them to be used to identify purchasing or interest patterns and run ads tailored to the user’s online habits.

·   Preferences:

·   Please visit our Cookie Consent tool available in the footer of this website for more information about cookies used on this site and for preferences information.

·   Privacy Preference Opt-Out Signals: We respond to opt-out preference signals that are supported by some internet browsers.  When visiting our site, opt-out preference signals will apply to the device and browser.  Visit https://globalprivacycontrol.org to learn more about the opt-out preference signal specification. If you wish to request your personal information associated with your member account not be sold or shared, please complete the form at Do Not Sell or Share My Personal Information.

·   Do Not Track Signals: We do not currently respond to browser ‘do not track’ signals. Third parties, including our service providers, may collect information about your online activities over time and across websites, including when you visit our site. To learn more about your choices regarding data collected about your online activities, visit www.aboutads.info and networkadvertising.org.

·   Internet Based Advertising: We may use third-party advertising companies to serve ads for goods and services that may interest you when you access and use our Services or others’ services, based on information about online activities across sites. These companies may use a unique cookie on your browser (including using pixel tags) to collect data about your online use and to recognize you across devices. If you would like more information about this practice, and learn how to opt out of it on your device browsers, visit www.aboutads.info and www.networkadvertising.org. You may also opt out in certain social media platforms by reviewing your account settings and restricting sharing your information with ad partners or tailoring ads based on information shared by ads partners.

·   Retention Period:

·   We will retain information collected about you from Cookies, Pixels, or Beacons for the period necessary to fulfill the purposes outlined herein unless a longer period is required or permitted by law, or required by legal process, such as a pending claim or litigation requiring preservation of relevant records.

Sensitive Personal Information

·   Elements:

·   Sample data elements include without limitation, personal information that reveals your Social Security or other state identification number, your account log-in, financial account, debit card, or credit card in combination with any required security or access code, password, or credentials allowing access to an account, your geolocation, your racial or ethnic origin, and the contents of your mail, email, or text messages when you communicate with us.

·   Legitimate Business Interests / Purposes:

·   We may use this data to more precisely identify you where needed, such as for fraud prevention or compliance verification; or as required by law, such as for tax or financial processing or other purposes

·   We may use this information, as allowable under applicable law, to provide or enhance our Services; to prevent, detect, and investigate security incidents; to resist malicious, deceptive, fraudulent or illegal actions directed at us; to ensure the physical safety of natural persons; for short-term transient use; to perform services on behalf of the business such as, but not limited to, providing customer service, verifying customer information, processing payments, or providing other similar services on behalf of the business.

·   Limit on the Use of Your Sensitive Personal Information:

·   We do not use your Sensitive Personal Information to infer characteristics about you, or for other purposes beyond what is allowable under applicable law.

·   Sources:

·   You, when you interact with us, including without limitation as described above (for example, contacting us, making a reservation, participating in loyalty or other programs, promotions or activities)

·   Other sources, including without limitation public databases, data firms or other third parties

·   Sharing:

·   We may share this information with Affiliates, Service Providers or as permitted by law as described below under “Information Disclosure.”

·   Retention Period:

·   We will retain your Sensitive Personal Information for the period necessary to fulfill the purposes outlined herein unless a longer period is required or permitted by law, or required by legal process, such as a pending claim or litigation requiring preservation of relevant records.

All Categories

Data from all categories above, subject to the limitations outlined for Sensitive Personal Information, may also be used for our legitimate business interests / purposes concerning data analysis, audits, fraud monitoring and prevention, internal quality assurance, developing new products, enhancing our Services, helping us comply with legal requirements or process, enforcing compliance with our Terms of Use or any product, service or program terms and conditions, helping protect our Services, determining the effectiveness of our promotional campaigns and operating and expanding our business activities. We may share or disclose it to respond to requests from public and government authorities globally; to protect our operations or those of any of our Affiliates or other third parties; to protect our rights, privacy, safety or property, or that of our Affiliates, you or other third parties or to allow us to pursue available remedies or limit damages we, our Affiliates or other third parties may sustain.

Automated Decision Making and Profiling

We do not perform automated decision making or profiling with your Personal Information in furtherance of decisions that produce legal or significant effects concerning you under applicable law.

Non-Personal Information

We and our third-party service providers may collect usage information when you visit and use the Services. This may include browser type and/or settings, operating system, page(s) served, the time, request source, preceding page view, and similar data. We may analyze this information and use it to help us determine how our Services are used, such as how visitors arrive at the Services, what content is popular or most relevant and what type of visitors are interested in certain content or ads.  We use non-personal information in a variety of ways, including to help analyze site traffic, understand customer needs and trends, carry out targeted promotional activities and improve our services. We may use such data by itself in anonymized form or aggregate it with information obtained from others. We may share such data with our affiliated companies and third parties to achieve these objectives and others, but the aggregate or anonymized data does not personally identify you. We may provide our analysis and certain non-personal information to third parties (who may use it in turn to serve ads tailored to your interests), but this will not personally identify you.

If we subsequently associate your usage data or re-identify anonymized data with Personal Information you provide in a way that allows us to identify you as an individual or as part of a household under applicable law, we will treat the combined data as Personal Information.

Information Disclosure. We may disclose your Personal Information as described below, where allowable under applicable law.

·   Affiliates: To any other entity that is, at the time you disclose your Personal Information, directly or indirectly controlled by, or under common control with us (“Affiliates”) for the purposes described herein, unless otherwise prohibited by law. Please see our current Annual Report for details about our Affiliates as of its publication date.

·   Service Providers: We may disclose your information to our service providers, who perform services for us such as, without limitation: travel services, financial and/or tax services, vacation insurance, website hosting, data analysis, payment or credit card processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, legal advisers, accountants, auditing or other services.

·   Business Partners: In accordance with your preferences, we may disclose your Personal Information to business partners to provide you or market to you services of interest to you. For example, we may share it with owners or operators of hotels and resorts, airlines, car rental services, retail stores, credit agencies and other third parties to facilitate reservations, assist you in making arrangements or requested purchases of products or services, or in connection with our loyalty program or one of our partners’ programs (for example, to earn or redeem points). We may co-sponsor promotions, sweepstakes, or events with a third party and share your data when you provide it to facilitate these events. Further, we may share your data with third party providers of ancillary services on-site at hotels or resorts to fulfill your service requests, such as spa, golf, concierge, and dining providers. If you provide additional data to such third parties, it will be subject to their privacy practices.

·   Third Parties: Subject to your marketing or other preferences (which may include consent), we may license, sell, or otherwise share your Personal Information with selected third parties for compensation for their own business purposes or our own business purposes. Such third parties may include timeshare organizations formerly affiliated with us or third parties for the purposes of advertising network services. Once shared with such entities, this Personal Information may become subject to the third party’s privacy practices.

·   User Generated Content: We may offer facilities for users to submit content such as reviews, message boards or other content. Any information disclosed in these areas becomes public information and you should always be careful when deciding to disclose your Personal Information. We are not responsible for privacy practices of other users including website operators to whom you provide information.

·   Merger or Acquisition: We may disclose your Personal Information to a third party who acquires any part of our business or the business of any of our Affiliates, whether such acquisition is by way of merger, consolidation, divestiture, spin-off, or purchase of all or a substantial portion of our assets.

·   Disclosure Permitted by Law: We may disclose your Personal Information to law enforcement authorities, government or public agencies or officials, regulators, and/or any other person or entity with appropriate legal authority or justification for receipt of your data, if required or permitted to do so by law or legal process, to respond to claims, or to protect our rights, interests, privacy, property or safety, and/or that of our Affiliates, you or other third parties.

Information Safeguards

We have implemented reasonable and appropriate physical, technical and administrative steps to help protect your personal information from loss, misuse, unauthorized access or disclosure, alteration or destruction. Unfortunately, no security system is 100% secure, thus we cannot ensure the security of all information you provide to us via the Services.

Other Important Information

·   Other Individuals: If you provide us with information about someone else, you must have their permission to do so for the purposes detailed in this Privacy Notice.

·   Website Links: The Services may link to sites we do not operate. We have no control over how they collect your data or liability for their practices, policies and security measures. You should read privacy notices on other sites before providing any data to them.

·   Social Media Platforms or Sites: We are not responsible for the privacy policies and/or practices of third parties such social media platform or site providers, RIM or any other app developer or provider, operating system provider, wireless service provider or device manufacturer, and/or any data you disclose to them.

·   Minors: We do not knowingly collect or Process Personal Information from individuals under 18 years of age, and no part of our Services is directed to individuals under 18. If we incidentally collect or Process such data, you may contact us to request that we delete it.

·   Data Transfers: We are a global company and may transfer your data to selected third parties outside your country where information protection standards may differ (e.g., your information may be stored on servers in other jurisdictions). We will use appropriate safeguards governing the transfer and usage of your Personal Information, such as an adequacy decision by the European Commission, Model Clauses or other applicable mechanism. If you would like further detail on the safeguards we have in place please contact us.

·   Retention Period: We will retain your Personal Information for the period necessary to fulfill the purposes outlined herein unless a longer period is required or permitted by law, or required by legal process, such as a pending claim or litigation requiring preservation of relevant records.

Your Choices and Rights

·   Marketing Preferences: You can opt-out from our marketing communications by using the unsubscribe function in our emails; or contacting us as set forth under “Contact Us” below.

·   Withdrawing Consent: You may withdraw any consent you provided to us to Process your Personal Information at any time.

·   Access / Right to Know: You may access Personal Information we Process about you. Any request to access or obtain copies of your Personal Information must be made in writing by contacting us as set forth below. We may, in certain jurisdictions, be entitled to charge a nominal fee to cover related administration costs. We may also ask you to verify your identity and to provide further details relating to your request.

·   As allowable under applicable law, you have the right to request a copy of specific pieces of personal information or categories of personal information we collected about you in the prior 12 months and to receive it free of charge by email or other electronic portable and usable format. You may also request information about how we have handled your personal information in the prior 12 months, including the following, by category: personal information collected; sources of personal information; purposes for collecting and selling or sharing your personal information; third parties with whom we shared your personal information for a business purpose and corresponding personal information categories shared; categories of third parties with whom we sold or shared your personal information and corresponding personal information categories sold. As allowable under applicable law, you may make Right to Know requests up to twice every 12 months as set forth under “Submitting Requests” below.

·   Right to Opt-Out: In the past 12 months, unless you otherwise opted out, WHR may have sold or shared your Contact Information to a formerly Wyndham-affiliated timeshare company, and may have sold or shared certain online or internet tracking data to advertising network companies to display targeted advertisements to you on other websites. As allowable under applicable law, individuals may opt-out of our sale or share of their Personal Information, and exercise this right as described at the following link: Do Not Sell or Share My Personal Information.

·   Correction: We will take reasonable steps to ensure the accuracy of Personal Information we maintain about you. You are responsible for submitting accurate and complete information to us, and timely updating us if it changes. You may contact us to request that we correct any inaccurate or incomplete data.

·   Erasure / Deletion: You may contact us to request we delete your Personal Information. We will assess your request and determine whether we may delete the information if no exemption under law applies, or it is not otherwise subject to a longer legal requirement or as part of information required to be preserved due to a pending claim or litigation.

·   Processing Objection: You may contact us to object to any Processing of your Personal Information. We will assess your request and determine whether we have any legal or other justification for continued Processing.

·   Data Portability / Transfers: You may request to receive your Personal Information in a format that allows you to send it to another company or to direct us to transfer it directly to another company.

·   Right to Non-Discrimination: Applicable law prohibits discrimination against individuals for exercising their rights, such as by denying or providing a different level or quality of goods or services, or charging different prices or imposing penalties on residents who exercise their privacy rights, unless doing so is reasonably related to the value provided to the business by the residents’ data.

·   Right to Appeal: Upon receipt of a denial of your individual privacy rights request, you may appeal our decision by contacting us as set forth in “Contact Us” below.

EU-U.S. Data Privacy Framework

We, along with our subsidiaries WHR Operations, LLC, Wyndham Rewards, Inc., and Wyndham Hotel Group, LLC, comply with the EU-U.S. Data Privacy Framework (“EU-U.S. DPF”), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (“Swiss-U.S. DPF”) as set forth by the U.S. Department of Commerce.

We have certified to the U.S. Department of Commerce that we, along with the aforementioned subsidiaries, adhere to the EU-U.S. DPF Principles with regard to the processing of personal data received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF, and adhere to the Swiss-U.S. DPF Principles with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF.

If there is any conflict between the terms in our Privacy Notice and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles (collectively, “Principles”), the Principles shall govern. To learn more about the Data Privacy Framework Program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

In accordance with the Principles, we may be liable for failures to comply with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF when we share your Personal Information with third parties working on our behalf, unless we demonstrate we are not responsible for the event giving rise to the damage.

In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, we commit to cooperate and comply with the advice of the panel established by the EU data protection authorities (DPAs) and the UK Information Commissioner’s Office (ICO) and the Swiss Federal Data Protection and Information Commissioner (FDPIC) with regard to unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF.

Our commitments under EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF are subject to the investigatory and enforcement powers of the United States Federal Trade Commission. In certain circumstances, you have the right to invoke binding arbitration to resolve complaints that are not resolved by other means, as described in Annex I of the EU-U.S. DPF.

If you have complaints or questions about how we are complying with the Principles when handling your personal information, please contact us as explained below.

Contact Us

If you have a complaint or concern about how we Process your Personal Information, we will work to address it. You may also direct your complaint/concern to your applicable data protection authority. If you have any privacy-related questions or concerns, or would like to make any requests in relation to your Personal Information, your Choices, Rights, or its Processing, please email privacy@wyndham.com, or by calling 1-866-554-1236 (toll free), or send a letter to:

Wyndham Hotels & Resorts, Inc.
22 Sylvan Way
Parsippany, New Jersey 07054, USA
Attn: Legal Privacy

Submitting Requests

For request in relation to your Personal Information, please provide your email address, first and last name, valid residential address, phone number and Wyndham Rewards number (if applicable) that matches information we currently have on file.  Where we are unable to verify your identity based upon this information alone, we may require additional details. We will respond to verifiable requests received from individuals as required by law.

Authorized Agent

To the extent you wish to designate an authorized agent to make any rights requests on your behalf, we require a written and signed authorization letter from you that includes your first and last name, residential address, email and phone number, as well as the full name, address information and relationship to you of the agent you wish to authorize (for example, an attorney, family member or other party). Please send the agent authorization letter to:  Wyndham Hotels & Resorts, Inc., 22 Sylvan Way, Parsippany, New Jersey 07054, Attn: Legal Privacy.  We will review all requests and may require additional details for verification purposes. Please note that we may honor requests made by authorized agents on your behalf, but for fraud prevention purposes, we will only provide responses directly to you, firstly to the email address you currently have on file or to your mailing address currently on file should you not have an email address.

Financial Incentives

We offer Wyndham Rewards® program members discounted rates on stays, as well as the opportunity to earn Wyndham Rewards points that can be redeemed for discounted or free stays or other items. The material terms and conditions of the program are available at https://www.wyndhamhotels.com/wyndham-rewards/terms.  Contact Information, Unique Identifiers (primarily your Rewards Membership ID) and your Transaction, Relationship, Website Usage and Location Information are used to administer your Rewards membership and provide the discounted rates, points and any other membership benefits. You can enroll as a Rewards Member by visiting https://www.wyndhamhotels.com/wyndham-rewards/join or withdraw from the financial incentive by terminating your membership by contacting Member Services as described at https://help.wyndhamrewards.com. The financial incentives associated with the Wyndham Rewards program and the corresponding value of Rewards member data were calculated by analyzing the revenue generated by Wyndham Rewards members in comparison to typical non-Rewards member guests.

California Privacy Rights under California’s Shine-the-Light Law

Under California’s “Shine the Light” law (Cal. Civ. Code § 1798.83), California residents who provide us certain personal information are entitled to request and obtain from us, free of charge, information about the Personal Information (if any) we have shared with third parties for their own direct marketing use.  Such requests may be made once per calendar year for information about any relevant third party sharing in the prior calendar year.  To make such a request, please call 1-866-554-1236 (toll free), send an email to privacy@wyndham.com or send a letter to: 22 Sylvan Way, Parsippany, New Jersey 07054, Attn: Legal Privacy. The request should attest to the fact that the requester is a California resident, and provide a current California address.

Privacy Notice Changes

We may change this Privacy Notice from time to time and the date of last revision is included at the beginning of this notice.

Should we need to change the purpose or the type or the way we Process information we previously collected about you, we will only do so after we notify you and obtain your express consent to the extent required under applicable law.